A little known tactic to sell your home quicker and for a higher price
is to offer a higher commission for the sale of your home. You may be
asking yourself how paying more can actually net you more- but it's really
a rather simple concept.
By raising the commission, you could consider that a 1% loss to you- but
that same 1% is a 14% gain to any agent that sells your home. You have
to remember that many other agents may be bringing buyers to consider
your home. This is how you can appeal to those agents. Put yourself in
their shoes just for a moment and pretend that you have selected three
homes that could potentially work for your buyer. One is offering an average
commission for your area, another is offering 1% less in commission -
which to you, now translates into a 14% loss of pay. But the third home
is offering a great incentive- a 1% bonus on the commission- a 14% raise.
What would you do for a 14% hike in your paycheck? The more offers you
receive, the higher price you get for your home- and the quicker it sells.
Keep in mind also that costs you incur in selling your home are tax deductible-
this includes the marketing fee. Be sure to see your accountant for advice
on this.
Allowances
for buyers
Another tactic
to make your home more appealing is to offer allowances for the buyers.
This could range from appliances to clever financing - but it will be
up to you to be creative and know what is within your boundaries. Below
are some suggestions for allowances.
Kitchen
Remodel Allowance
Consider offering
an allowance for remodeling the kitchen- in which case you would leave
professional designs of what your kitchen could look like. Not only
are you offering a new kitchen, you're allowing the new buyer to mentally
move into your property and customize their own kitchen. This is the
biggest appeal of building your own home- custom designing it to your
preferences. You'll be surprised by the response.
New
Carpet Allowance
One incentive
that is commonly used is the new carpet allowance. By offering to credit
the new buyers with the price of a new carpet, you do several things:
You save yourself the hassle of having carpet-layers in, you avoid the
possibility of the new carpet being stained during showings or even
by your family, and you allow the buyers to add a hint of customization
to their new home by simply selecting their own carpet. Many times you
will find that the buyers choose to keep the carpet and use the allowance
for furniture or odds and ends. Either way- you've enticed them to choose
your home over the others competing with yours
Property
Tax Allowance
Consider paying
your buyer's first year of property taxes, homeowner's insurance or
even making their first 3 mortgage payments. Buyers get excited when
they get freebies or bonuses. Imagine buying a house and not having
to make a payment for the next four months- or knowing that your first
year's property taxes are paid for. This incentive may put your home
well above the competition.
New
Appliance Allowance
Try offering
to buy new appliances for the buyers. The new computerized washer and
dryer sets, an instant water heater that never runs out of hot water,
or a talking refrigerator. The key here is to have the brochures out
during showings and included in all advertising. It is common to have
someone pass up another home simply because you offered something they
wanted- but would never actually buy it for themselves. All you are
looking for is an edge.
|